This week Fortune released its 2022 list of '100 Best Companies to Work For.’ Do you know what the winners have in common?

90% of Best Workplaces created a sense of purpose for their employees, by connecting the company mission with their employees’ jobs.

But it’s not just about finding purpose at work.

Research shows that companies whose employees feel a sense of purpose at work and believe leaders set clear direction outperform the stock market by 6.9%.

Purpose + clarity = award-winning work culture. So how do you get your company there?

Consistent, empathetic, and inclusive employee communications are vital to building a culture where employees feel inspired and connected to their work.

Creating listening systems to understand where your employees are coming from and then offering clear, actionable responses helps people feel aligned with the vision and understand the part they play.

Coupled with developing strong middle managers who reinforce the vision, aligned internal communications can build cultures where employees experience clarity and purpose.