Culture Communications and Brand Content for Insurance and Financial Service Companies Committed to Positive Impact

Employee engagement is at its lowest rate in years. And customers want to buy from brands that they believe in.

Brand content and company storytelling will inspire your employees and connect with your customers.

The only problem?

You know how your content should feel, but you don’t have the time to write it. Boring copy and jargon-filled promo pieces won’t create the connection you’re looking for.

Building brand loyalty takes empathy, strategy and creativity. And outsourcing to a freelance writer can sometimes be more painful than helpful. Especially when they miss the mark, and you miss your deadline.

That’s where I come in.

I’m like a big sigh of relief in human form. And that’s exactly what my writing sounds like—human.

I have 10+ years of experience working in-house for insurance and financial services companies. I’m also a PRSA-certified DEI communicator with an empathetic approach to storytelling, and I was building cultures and fangirling social impact before it was cool.

My background makes me uniquely qualified to translate complex concepts and strategies into compelling content so your brand is cherished by employees, sought after by talent and loved by consumers.

Let’s build some trust . And when you’re ready, we can discuss working together.

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What People Are Saying

“In a discipline where there is a lot of competition, it was hard to articulate just how different we are and how our industry backgrounds make a huge difference in our work and process. You understood the challenge and created the perfect tone for us without it reading as egocentric or boastful.”

— Jessica, InsurTech HR recruiter
“Alison is one of my favorite people to work with. She is so organized and efficient. She is such a joy to work with! I love the way she walks me through each job, setting clear goals and making sure we stick to those goals throughout the process. I highly recommend her!”

— Mara, Corporate citizenship manager
“That was beautifully written. I am very humbled and a little emotional at seeing how well it turned out. Thank you, I am speechless."

— Kris, Cyber security engineering manager